My ole buddy Jason from Cooncrete Decorative Construction contacted me about a logo and business cards. He sent me a few images to illustrate what direction he was looking to go. I decided to take a hand drawn image that he had done and then add some new elements that we knew needed to be in the logo. The character was overhauled using the base image and adding the concrete trowels and shorts (I mean you can’t have a naked raccoon working concrete on the internet can you?). I showed him a few different color versions of the design and then added the little touches to bring it together.